Identity that serves up
stadium style

As part of Marvel Stadium’s major retail refresh, MMR was tasked with creating a new fast food brand that would shine under stadium lights, and beyond. From naming to signage, we delivered the full brand package for Chicken Republic: a punchy, crowd-friendly identity designed to appeal to everyone from footy fans to concertgoers. We developed a playful name, bold visual language and flexible assets that worked across packaging, menus and fit-out signage, all aligned with the venue’s build timelines. Extensive supply chain and packaging research ensured the solution was as functional as it was fun, delivering an on-trend, high-impact food brand that’s ready for game day and every day.