Hot off the press

MMR’s helmet design for the Australian Track Cycling Olympic Team for Rio 2016.

Helmet design for Rio Olympics. MMR is a creative advertising agency with full-service capabilities. We’re a tight-knit team of strategic, creative, digital, data and video experts based in a three-story brick building that started its life as a pub in the 1890s.

Going For Gold

Design and Artwork Creation

Helmet design for Rio Olympics!

Earlier this year, Cycling Australia approached MMR. They required design and artwork creation of additional helmet design. The  Australian Track Cycling Team will wear these helmets to the 2016 Rio Olympics.

They included “speed lines” in the brief, as well as the Australian Olympic Team colors. The helmet was a completely new design, exclusive to Cycling Australia for the Rio Olympics.

Our helmet design was rolled out across both the men and women’s helmets. The result was fitting in seamlessly with their cycling uniforms.