Top Logo Design Trends for 2019
9 logo trends that will dictate the rules of branding and logo design in 2019. Bright & vibrant colors, gradients, minimalism and more! It’s no brainer that logo design trends for 2019 are following the graphic design trends for 2019. While some trends come and go from a year to another, businesses don’t really change … Continuedget in touch
Top Logo Design Trends for 2019
9 logo trends that will dictate the rules of branding and logo design in 2019.
Bright & vibrant colors, gradients, minimalism and more!
It’s no brainer that logo design trends for 2019 are following the graphic design trends for 2019. While some trends come and go from a year to another, businesses don’t really change their logos quite as often. The graphic design trends that stay for a few years are the ones that influence the logo design trends.
Logo design trends 2019 are:
- bright colors
- multi-color gradients
- metallic logos
- geometric shapes
- minimalist illustrations
- minimalist typography
- creative logotypes
- illustration substitutes for a letter
- artistic logos and illustrations
Some brands won’t change their logo for a decade or even more. We believe that updating your logo even just slightly once a few years is essential in order to stay trendy. We are not talking about big rebrand-like drastic changes, but small alterations that will make your logo (and your brand) feel fresh and modern.
All logos fall into two categories: logomarks and logotypes. No matter if your brand has both or just the one, your logo must still be meaningful and trendy in terms of colors and shapes. Let’s explore the logo design trends of 2019 that are about to dictate the rules of branding in 2019.
1. Bright Colors in Logo Design 2019
Bright colors are definitely one of the graphic design trends that have been on the top of the charts for the last few years. Staying in the leading positions for so long, there is no way that they won’t make their impact on logo design in the near future.
Indeed, some of the trendiest logo designs of 2019 will be vibrant combinations of bright colors that make a firm statement. Check out a few examples below.
Vibrant colors can be easily adapted to different kinds of brands. The best thing is that bright colors enhance the emotions the logo conveys. Often combined with other trends, bright colors are definitely going to be one of the emblematic logo design trends 2019.
Ayoob Al Qaessi
2. Gradients in Logo Design 2019
Remember when Instagram changed their logo two years ago and everyone was like… Really? A simple old-school gradient?
Well, it turned out Instagram were real trendsetters because ever since the web got flooded with gradients. Now, everybody is loving them (we know, you secretly do, too). Gradients have really proved as a steady graphic design trend for the last couple of years therefore It’s no wonder that they have made their way to logo design as well. See a few examples of this trend.
3. Metallic Logo Designs
Metallic looks are not new to logo design but in 2019 they will really be on the pedestal. And now, they are not exclusively reserved for jewelry brands, if this has been on your mind.
Metallic logo designs are often associated with high-class but they have even a more powerful quality. The shiny metal effect can make even a simple design stand out… And pretty much, this is what a brand wants from a logo.
4. Geometric Logo Designs
Geometry and logos are a match in heaven when it comes to logo design. In 2019, this will not be an exception. How so? Logos are meant to be symbolic, and in geometry, each shape has a meaning. For example, a circle means eternity and completeness. A square conveys stability, and so on.
Geometric shapes have one very valuable quality. They can easily simplify a complex figure. Since logos are used in big and small sizes, they need to be simple in order to be recognizable and “readable” even if small (e.g. on business cards or other marketing materials).
Whether made in flat, 3D or perspective, geometric logo designs manage to capture the essence of a brand and convey it in a very elegant and conceptual look. Enjoy a few amazing examples of geometric logos.
Pham Ngoc Anh
5. Minimalist Logo Designs
Minimalism has been a pretty steady trend for the last few years, as it makes the logo look clean and simplistic but still impressive. Many businesses prefer minimalist logo designs because they look good in small and big sizes. Moreover, such simplistic logos go well with all kinds of marketing materials and brand designs.
The minimalist logo style goes hand in hand with the geometric logo style. The mix between minimalism and geometry help logo designers create simple, elegant, and witty conceptual logos. Here is an example of such a logo, accompanied by a bit of an insight into the making-of process.
6. Minimalist Typography Logos
In 2019, we will keep seeing minimalist logos, whether geometric or illustrative, black and white or colorful.
The minimalist logo style will be often translated into minimalist typography. Creative minimalist typography logos are made by using just a letter or twoof the brand’s name.
Minimalist typography logos may be accompanied by the full brand name on some marketing materials like business cards, brochures, billboards… or used solely. Enjoy a few great examples.
7. Creative Logotypes
Accompanied by a logomark or not, creative logotypes will inevitably be among logo design trends 2019. Usually, this would include the full brand name written in a specific creative, unique and recognizable way. Here are a few examples.
8. Illustration as Letter Substitutes in Logotypes
Creative logotypes often include an illustration to replace a part of the word. This, in most cases, would be a letter or two. The illustration replacing the letters needs to remind about the letter itself however, it will still need to be meaningful. Here are a few creative examples of illustrations in logotypes.
Phu Hung Nguyen
9. Artistic Logo Designs
The dream of an artist is to receive a project for a logo in which they can express their artistic soul. Luckily, artistic logos and logo illustrations will be among logo design trends 2019.
Even when it comes to creating an artistic logo or a logo illustration, there are still some rules you need to follow. The logo must be readable in small and big sizes. The choice of colors is very important in terms of the feelings they convey. Last but not least, you may still need to stick to some specific requirements by the brand, e.g. incorporate the first letter of their brand, use specific color shades, design in a specific style, etc.
To sum up,
In terms of logo design trends 2019 – an interesting year awaits! We will be seeing many bright and colorful logos that empower the brands. Minimalist and simplified logos for those who want to stay low-key but still impress with elegant styles. Typography in various shapes and forms. Creative illustrations that bring a special artistic vibe to the overall logo design.
This article was originally posted by GraphicMama on graphicmama.com