Ground up for a
movement-led audience

CIRQO came to MMR as a completely new concept: an online platform blending circus, dance, lifestyle and junior training. From naming and brand identity to social media and a high-performing digital platform, MMR created the entire brand ecosystem from scratch. We developed a strong visual language anchored by a dynamic wordmark and graphic system inspired by movement and rhythm, supported by a refined colour palette and icon suite. The result is a confident, contemporary brand that feels premium and full of energy, brought to life across socials, content and a clean, intuitive website experience.